Financial journalists are constantly on the look-out for informed comment, case study based insights and practical reactions to financial events as they unfold. If you look at the consumer financial press though, you will see the same adviser’s names crop up day after day. The problem is that most firms of financial advisers are not geared up to talk to the media. It follows that they miss out on valuable coverage and the papers miss out because they have limited numbers of advisers on their radar.
The issue is partly to do with financial constraints – a full service PR consultancy might cost several thousand pounds a month and most adviser firms would seek to avoid such an overhead.
Adviser Home has developed an alternative approach – a low cost, high value PR Consortium. Take a look at our brief paper on the subject and if you would like to find out more then, initially, get in touch with Adviser Home director, Brendan Llewellyn – [email protected] to arrange a quick chat just to see if our approach might suit your business needs.
We believe that PR can and should form an important, high value part in many advisers business plans and that if much larger numbers of advisers were represented in the media that would yield real benefits to the image of financial services as a whole.