An easy way to grow your business from your existing client bank

Could your existing clients benefit from later-life lending advice?

Later-life lending and equity release are now part of the estate planning discussion with the forthcoming changes to Pensions and IHT. Yet many advisers are not authorised to conduct equity release nor specialise in this area.

Key Partnerships makes it simple for financial advisers to introduce clients who may benefit from exploring equity release and other later-life lending options.

It’s an easy way to create an additional income stream without having to find new clients or develop later-life lending authorisation yourself.

You retain your valued client relationship while an experienced team handles the specialist advice. Key Partnerships will not cross-sell or upsell to your clients.

How does it work in practice?

The process is straightforward:

•    You provide your client’s name, age and contact details
•    Key Partnership’s specialist advisers explore their circumstances and needs, consider options from across the market and provide the advice
•    If the case completes, you receive a referral fee – in 2025 the average payout was £1,600

What introducers say:

“I’m always kept informed and the clients have provided very good feedback on the whole experience. Furthermore, I’m always told once the case has issued when I shall receive payment – I’m given the amount to the penny, as well as the date it will be sent to my account”

Phil Crabbe
Financial Adviser, PCM Finance

Ready to unlock more value from your existing client bank?

Discover untapped opportunities within your existing client base, strengthen relationships, and drive sustainable growth – without starting from scratch.

When might equity release be worth exploring?

Clients may benefit from specialist later-life lending advice if they are looking to:

•    Repay an existing mortgage approaching the end of its term
•    Fund home improvements or accessibility adaptations
•    Supplement their retirement income
•    Pay for later-life care or additional support
•    Help manage their IHT liabilities, particularly with the Pensions/IHT changes

Common Uses of Equity Release: When Might Your Clients Benefit From Specialist Advice

If you’ve got any questions about equity release, or have a client in mind, Key Partnerships are happy to chat through