Website checklist
Website checklist. Read here>>
- Clear navigation – Are your page names logical? Are your contact details on every page? Have you included a contact form?
- High-quality imagery – Are you using cheesy stock photos? Do you have photos of you and your team on the site? If so, do they look professional?
- Content optimised for search – Is your website optimised from a search engine point of view? Does the copy tell your clients what’s in it for them, or is it formal, bland, full of jargon and focused on you?
- Video – Does your website have a video? You’re 50 times more likely to show up first if you have a video embedded on your site.*
- Hard-working testimonials – Are your quotes and case studies authentic and varied, or are they predictable and repetitive?
- An active blog – Do you have a blog? If you do, are you posting regularly and strategically?
- Good hosting – Does your website host include daily backups, regular maintenance and 24/7 monitoring for downtime and attacks?
- Mobile ready – Does your website look good and work well on all devices?
- Security – Does your website display the green padlock symbol? Some browsers, such as Google Chrome, will warn visitors before they enter a site without an SSL certificate.
- Fast loading – A slow site is frustrating for visitors and can also affect your search engine ranking.
*Source: Moovly, 2018
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