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Engaging with advisers through events – face to face and digital – is essential for all providers.
We can partner with you to help ensure you get the advisers you need. Read more in this brief document.
Also includes some handy pointers built up over 11 years of supporting providers promote, recruit and then deliver hundreds of events to 000’s of advisers.
We can help you with:-
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Driving registrations via ecomms and social media
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CPD
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Expert moderation
The new requirements in event marketing:-
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In the “Post-Covid” world advisers are more discerning – avoid “empty seats” with compelling content
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Expectation of education, business, and personal development topics - not product push events
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Working with an event partner that can bring together complementary brands to support the event and help drive up adviser interest and ultimately registrations
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Advisers looking for independent trusted validation on events before signing up
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Vital that the event is professionally promoted, timely targeted mailings with simple links to any additional event information and registration
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Vital advisers who have registered are reminded ahead of the event to help reduce “no shows”
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Ensure a follow up strategy is agreed and executed as soon as possible after the event
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Management Information available to ensure event progress and performance can be reviewed by event management ahead of and during the event
If you’d like to discuss then please get in touch with me
[email protected] / 07701 092334
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