Will you help with this year’s Census on financial adviser/planners remuneration?

The BWD Financial Planner Earnings & Benefits Census 2025/26 questionnaire is now live, and we’re inviting Financial Advisers and Financial Planners across the UK to take part. This concerns important information to our adviser community and we have been pleased to be associated with the Census for several years now.

Your voice matters, and your insight helps ensure adviser remuneration is accurately represented across the market.

For over a decade, the BWD Census has provided a trusted, independent view of adviser remuneration, built entirely on confidential responses from professionals working in the market.

This year’s Census focuses exclusively on Financial Advisers and Planners and will provide insight into: 

• Remuneration structures across the market

• How earnings differ by experience, firm type, and location

• How packages and bonuses are evolving

• What’s influencing earnings changes, including shifts in bonus structures, what bonuses are measured against, and sentiment around wider economic and market conditions.

By participating, you help shape a benchmark that is widely used by advisers and business owners alike when reviewing pay, bonuses, and retention strategies.
 

As a thank you, participants will receive early access to the full Census report and be entered into a £250 Amazon voucher prize draw (or equivalent charitable donation). And if you can could you send in your responses by the end of the week? 

The questionnaire is confidential, completed online, and typically takes only a few minutes to finish. All responses are completely anonymous and used only in aggregated form.