LinkedIn is the world’s leading business network. It has over seven million members in the UK alone – is free to join and use and can have a dramatic impact on your business.
Yet the majority of those who use it do so passively. Of course if you think about it the practice of “passive networking” is fairly common – not everyone who goes to a business networking event makes the most of it. Some just talk to a couple of friends have a few drinks and drift away. In a way, so it is with LinkedIn – many of us simply join and sit back.
But we believe that even if you are sceptical about this form of on line networking the right thing to do is look into it properly. The fact is that some financial advisers are already using LinkedIn well – finding it an efficient, effective way of connecting with clients, with the wider industry and with prospective new clients. The question is – how?
Adviser Home has partnered with a specialist firm who focuses on advising businesses - in the professional services sector – on how to use LinkedIn to best effect. We have arranged a number of workshops where you will work with fellow financial advisers to understand what LinkedIn could do for you and with specific focus on business development .
Once you have mastered how to use LinkedIn effectively it is one of the cheapest lead generation / business development tools available to you. Our seminars cover the free LinkedIn applications available therefore, after the cost of the seminar, your ongoing marketing is free!
We have been working with an expert in the field of using LinkedIn to develop business. Already we have run workshops for advisers and the feedback has been outstanding.
It may well be that your business could benefit from a clear LinkedIn strategy and action plan.
Our LinkedIn workshops are scheduled in a number of locations. The event - which runs for half a day – is aimed specifically at financial advisers and reaction to date has been extremely positive
Participants are requested to bring their laptops as they will be undertaking practical work. By the end of each workshop, participants will:
Adam Gordon is an online marketing specialist with a specific expertise in using LinkedIn.com to create new customers. He has worked for global advertising agency Euro RSCG, as a consultant with PricewaterhouseCoopers and has qualifications from the Chartered Institute of Marketing and the American Board of NLP.
His business has worked with companies including Standard Life, Bloomberg and KPMG and he is confident of the opportunities available to financial advisers to use LinkedIn to win new clients and grow revenues.
Workshops - where and when
We plan events throughout the year so if you would like to attend one please contact [email protected]
£250 plus VAT per delegate
Adam is available to work with individuals or their firms on a one to one basis. This can take the form of in house workshops or a series of individual coaching sessions. If you would like to hear more about this then drop us a note on [email protected] and we will respond in 24 hours.
If you are interested in one of our 1/2 day workshop events, or other venues throughout the UK, please let us know on [email protected].